Quick Answer: CRM-to-Invoice Automation with LedgerUp
LedgerUp automates the entire workflow from CRM deal closure to paid invoice using an AI agent named Ari. When a deal is marked Closed Won in Salesforce or HubSpot, LedgerUp instantly generates compliant invoices, creates Stripe payment links, updates customer records, and manages intelligent collections — eliminating 20+ hours of manual work per week.
- No custom code required.
- Deploy in 3–5 days.
- Works seamlessly with your existing tech stack.
Key Capabilities
- Salesforce CPQ → invoice automation without custom development
- HubSpot → Stripe / QuickBooks / NetSuite invoice + payment automation
- Intelligent AR workflows for high-growth B2B SaaS
- Connects CRM + Billing + Accounting + Contracts
- 400–600% ROI with 93+ hours saved monthly
Schedule Your LedgerUp Demo Now
Summary: What LedgerUp Does
LedgerUp is an AI-powered contract-to-cash automation platform that orchestrates revenue operations across Salesforce, HubSpot, Stripe, QuickBooks, NetSuite, and Slack. Deals marked Closed Won automatically become compliant invoices with embedded payment links, and collections run on autopilot.
This is the modern alternative to Zapier workflows, manual finance processes, and expensive enterprise billing platforms.
Who This Solution Is For
Ideal Company Profile
- Stage: Series A → Series C (B2B SaaS)
- ARR: $2M – $100M
- Customers: 20–2,000
- Growth: 2–3x per year
- Teams: 10–500 employees
Tech Stack Requirements
- CRM: Salesforce (with or without CPQ), HubSpot or Attio
- Payments: Stripe, Chargebee, or similar
- Accounting: QuickBooks, NetSuite, Xero
- Contracts: DocuSign, PandaDoc
- Communication: Slack
Problem Indicators
- Spending 20+ hours per week on manual invoicing
- DSO > 45 days
- Revenue leakage from billing errors
- Finance team overloaded at month-end
- Deal closure → invoice delays
Why Companies Need CRM-to-Invoice Automation Now
As outlined in our Revenue Leakage Analysis, growing SaaS companies lose 3–5% of annual revenue due to:
- delayed invoices
- inconsistent billing
- manual data entry
- pricing errors
- lost renewals
This inefficiency compounds as your deal flow scales.
The Manual Billing Workflow (Broken Today)
Here's how most teams operate:
- Deal closes → logged in Salesforce/HubSpot
- Finance notified → Slack, email, or manually
- Invoice created manually → 20 minutes
- Stripe payment link → 10 minutes
- Invoice emailed manually → 5 minutes
- Collections follow-ups → 2 hours over 30 days
- Reconciled Manually
Time per deal: 2.5–3 hours: At 50 deals/month: 125–150 hours wasted
How to Go From Closed Won to Paid Invoice With LedgerUp
Below is the step-by-step flow LedgerUp automates the moment a deal closes.
Step 1: Deal Closure Detection
- Detects "Closed Won" in Salesforce
- Detects "Closed" stage in HubSpot
- Real-time, event-based sync (no polling)
Step 2: Intelligent Data Extraction
- Pulls products, line items, quantities, terms
- Syncs Salesforce CPQ quotes automatically
- Validates pricing & discounts
- Flags missing or unusual billing data
Step 3: Instant Invoice Generation
- Creates invoices in QuickBooks/NetSuite/Xero
- Applies ASC 606/IFRS 15 revenue recognition
- Calculates proration for mid-cycle starts
- Supports multi-currency + tax profiles
Step 4: Payment Setup & Automation
- Auto-creates/updates Stripe customers
- Generates secure payment links
- Adds ACH + card payment options
- Sets up recurring subscriptions if needed
Step 5: Smart Delivery & Intelligent Collections
- Sends branded invoice email
- Runs adaptive reminder sequences
- Adjusts follow-ups based on payment history
- Updates CRM in real-time
Total manual time: 0 minutes
Salesforce CPQ → Invoice: The Only No-Code Automation
Common CPQ Challenges (without LedgerUp)
- Custom Apex code for invoice creation
- Manual mapping of quote fields to invoice fields
- CPQ updates breaking automations
- 3–6 month implementation cycles
- Expensive consultants
With LedgerUp
- Pre-built CPQ data model understanding
- Automatic line-item sync
- No Apex, no custom fields, no workflows
- Amendments & renewals handled automatically
- Live in 3–5 days, not months
CPQ-Specific Features
- Quote amendments and renewals
- Discount schedules and co-terming
- Product bundles and configurations
- Renewal forecasting
- Multi-entity accounting
HubSpot → Stripe / QuickBooks Invoice Automation
HubSpot Integrations
- Auto-detects custom fields
- Syncs line items → invoice line items
- Configurable stage-based triggers
- Payment updates flow back to HubSpot
- Logs collections activity automatically
Stripe Automation
- Auto-create/update Stripe customers
- Manage saved payment methods
- Configure subscriptions from HubSpot deal data
- Generate unique payment links
- Real-time webhook payment updates
LedgerUp vs Alternatives (Side-by-Side)
LedgerUp vs Zapier / Make
LedgerUp vs Enterprise Billing (Zuora / Chargebee)
LedgerUp vs Custom Development
ROI Calculator: The Financial Impact of Automation
Monthly Hours Saved
- Manual invoice creation: 33 hours
- Payment follow-ups: 50 hours
- Reconciliation/data entry: 25 hours
- Revenue reporting: 10 hours
- Error corrections: 8 hours
Total: 126 hours/month (3.15 FTEs)
Cash Flow Acceleration
- DSO reduction: 15–20% (7–10 days faster)
- Instant invoice delivery
- Higher payment completion rate
- 90% fewer billing disputes
Cost Avoidance
- Avoid hiring billing specialist ($75K/year)
- Avoid $100K enterprise billing system
- Capture additional 3–5% revenue
Expected ROI
- 400–600% first year
- 2–3 month payback
Implementation Guide: Go Live in Under a Week
Day 1 — Connect Your Stack
- Salesforce/HubSpot OAuth
- Stripe connection
- QuickBooks / NetSuite setup
- Slack channel for Ari
- Field mapping review
Day 2–3 — Configure
- CRM → invoice mapping
- Approval workflows
- Payment terms
- Collection playbooks
- Historical test runs
Day 4 — Launch
- Enable automation
- Monitor first invoices
- Adjust edge cases
Day 5+ — Scale
- Add advanced rules
- Automate renewals
- Enable multi-entity workflows
- Expand AR intelligence
Success Timeline: What You'll See
Frequently Asked Questions
Q: How does LedgerUp sync Salesforce CPQ quotes with invoices without custom code?
A: LedgerUp uses a pre-built CPQ mapping engine that interprets Salesforce CPQ's data model automatically. Quotes become compliant invoices — without Apex, custom fields, or manual workflows.
It supports amendments, co-terming, discount schedules, and complex product bundles out of the box.
Q: Can LedgerUp handle usage-based or hybrid billing?
A: Yes. LedgerUp supports usage-based billing, tiered pricing, hybrid subscriptions, prepaid credits, and multi-year contracts.
Ari can pull consumption data from your product or warehouse and calculate charges automatically with full ASC 606 compliance.
Q: How fast is implementation?
A: LedgerUp deploys in 3–5 days — compared to 3–6 months for enterprise billing.
Because we don't replace your systems, there's no migration, no retraining, and no process changes required.
Q: What if we use custom CRM fields?
A: Ari auto-detects and maps custom fields, objects, and workflows. LedgerUp adapts to your CRM — not the other way around.
Q: Does LedgerUp replace QuickBooks or NetSuite?
A: No. LedgerUp enhances your accounting system. Invoices are created directly in QuickBooks/NetSuite using your chart of accounts and templates.
Q: Is LedgerUp secure?
A: Yes. LedgerUp is SOC 2 Type II certified, uses bank-level encryption, and stores no payment data. All actions are fully logged and performed through secure OAuth connections.
Q: Does LedgerUp support multi-currency and global invoicing?
A: Absolutely. LedgerUp supports:
- multi-currency
- VAT/GST
- region-specific invoice formats
- language variations
- automatic exchange rates
Q: How does pricing work?
A: Pricing is volume-based and significantly lower than hiring a billing specialist or adopting an enterprise billing platform.
Why LedgerUp, Why Now
LedgerUp is the modern alternative to:
- Zapier workflows that constantly break
- CPQ customizations requiring developers
- Enterprise billing platforms with 6-month implementations
You are at the inflection point where:
- manual processes are failing
- enterprise systems are overkill
- scale requires automation
Every week without automation costs:
- 20–30 hours of manual work
- 5–10 days of extended DSO
- 3–5% revenue leakage
As explored in our Quote-to-Cash Automation Platform guide and SaaS Billing Automation Tools analysis, the key to successful automation is starting with your most painful workflow and expanding from there.
See LedgerUp in Action
1. Book Your Custom Demo (20 minutes)
See Ari automate your exact CRM-to-invoice workflow in real time.
2. Get Your ROI Analysis
Receive a personalized model based on your volumes, DSO, and invoicing process.
3. Start Your Pilot
Use LedgerUp with your real systems and team.
4. Go Live in Under a Week
Scale your contract-to-cash operations without adding headcount.
Schedule Your LedgerUp Demo Today
Join 50+ high-growth SaaS companies accelerating cash flow and eliminating manual billing with LedgerUp.
LedgerUp — The AI-powered contract-to-cash automation platform purpose-built for B2B SaaS.
SOC 2 Type II certified. Backed by Y Combinator.
No code required. No system replacement. Just intelligent automation that scales.


